••• Zeros •••

Declan McKenna launches second single ‘The Key to Life on Earth’.

The Video Stars Netflix’s The End of the F***ing World actor Alex Lawther.

Declan’s new album “Zeros”, previously scheduled for release in late May, now moves back to 21^st August. Pre-Order here: https://amzn.to/2XEkLHa

Shot in East London pre-lockdown by director Will Hooper (who also directed Beautiful Faces), the video brings together two young British faces doing very good things in different worlds. That they look alike proves fortuitous here, and something their fans have been quick to point out at every conceivable opportunity.

“The Key To Life On Earth reflects on mundanity and hostility. I suppose it’s set in suburbia much like my hometown. The video sees two people, who are very similar, in conflict with each other, and I think that’s the simplest analogy for the song’s purpose. 

“Alex Lawther is someone I’ve wanted to work with for a long time, I enjoyed watching his roles in Carnage, Black Mirror and The End Of The F***ing World, and I was trying to get in contact after seeing how much people compared us online. After finding I had a mutual friend with one of his family, I was eventually able to get his number and we got talking. We met up for tea a few times and found out we really did have a lot of mutual passions and ideas, and we shared and compared our experiences of working in our respective creative worlds. We hung out at the Extinction Rebellion and I ended up playing him some of my albums. We were both keen to work together but syncing up timewise was pretty challenging. 

“We eventually pulled together with the video’s director Will Hooper who has helped to put together most of my video projects for this record so far, and with more ridiculous ideas than you could shake a vegan cream tea at; we finally managed to lock in a date to make this video – and just in time as it turns out.”

The Key To Life On Earth is another excellent taster to a fascinating new record. With one eye on all things psychedelic and the other firmly rooted in that insistent, pulsating indie-pop that brought him so much attention on the debut album, Declan McKenna has pushed himself hard and let his mind wander to create a genuinely exciting record that should stand out amongst the very best of 2020.

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