People Watching

Sam Fender’s latest album, ‘People Watching’, is an impressive continuation of his storytelling style, blending personal struggles with broader social themes. Known for his ability to capture the raw emotions of working-class life in Northern England, Fender takes things a step further on this record, delivering grand, cinematic soundscapes while staying true to the heartland rock influences that made him a standout in modern British music.

The album’s title track, ‘People Watching‘, immediately sets the tone. It’s a deeply personal song dedicated to his late mentor, Annie Orwin, carrying an emotional weight that resonates throughout the album. Co-produced by Adam Granduciel of The War on Drugs, the record introduces a more expansive, atmospheric production style that adds a layer of depth to Fender’s anthemic songwriting. Tracks like ‘Wild Long Lie‘ and ‘Arm’s Length‘ reflect on the challenges of fame and the struggle to stay connected to one’s roots, a theme that has become increasingly relevant in his music as his career has skyrocketed.

Fender also leans into social commentary with ‘Crumbling Empire‘ and ‘Remember My Name‘, two standout tracks that explore the tensions of modern Britain. His ability to weave deeply personal experiences into broader societal narratives remains one of his greatest strengths. There’s a richness to the lyrics, a sense of melancholy and nostalgia, but also a glimmer of hope that runs through the album’s core.

That being said, not every track lands with the same impact. Songs like ‘Nostalgia’s Lie‘ and ‘Chin Up‘ experiment with a slightly different sound, moving away from the soaring guitars and Springsteen-esque energy that have defined his past work. While some listeners may appreciate the variety, others might find these tracks less memorable. However, the album’s stronger moments, particularly ‘TV Dinner‘, with its biting social commentary, and ‘Remember My Name‘, a track that builds into an explosive climax ensure that the record remains a compelling listen from start to finish.

Overall, ‘People Watching’ solidifies Sam Fender’s place as one of the most compelling voices in British rock. The album captures both the grandeur and the grit of everyday life, balancing moments of anthemic euphoria with introspective, heartfelt songwriting. It’s a record that proves he’s not just a great musician, but a storyteller with something important to say.